Why Advertise with Pulse 101.7FM?
Every advertising outlet has its strengths, and here are a few of ours!
1.) We target 18-34 year old females. And research shows that we’re effectively reaching that target. While men and women of all ages listen to Pulse 101.7FM, our strength is communicating to women in this age category. She is the one responsible for almost all buying decisions in her family (and her opinion carries a lot of weight when planning date night!). We can help you connect with her!
2.) We work harder for you. While many stations sell you ad space, we can offer you a more well-rounded package… without all the extra fees! When you make an ad commitment of six months or more, we include things like website listings, on-air interviews, featured blog posts, and more… all at no additional charge!
3.) Our listeners are loyal. We get phone calls all the time from listeners looking for a particular service or product, and they want to work with one of our advertisers if they can. They know we’re a truly local business that has been involved in the central Iowa community for almost two decades, and they trust that we promote reputable businesses that are going to take good care of them!
4.) It’s a win-win experience! When you advertise with Pulse 101.7FM, you’re promoting your business AND supporting a great mission! We have 18 years’ experience in bringing positive, spiritual music to our listeners in an accessible way, regardless of church background. There isn’t another station like us, and our listeners love us for it. Our accessible message also makes us a great outreach tool. This music is changing lives, and you get to be a part of it!
To learn more about advertising with Pulse 101.7FM and how we can benefit your business, contact us today at (515) 987-9995 or e-mail Rachel at [email protected]!
10 Reasons To Advertise on Radio
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).
1.) Radio sells with immediacy. Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
2.) Radio sells everywhere. Radio is the only true mobile medium. In the car, at work, and at play, radio is there… the companion and the advertising force your customers take with them wherever they go.
3.) Radio sells with intimacy. In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
4.) Radio stars in the theatre of the mind. Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5.) Radio escapes advertising’s clutter. Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.
6.) Radio is the cost effective medium. Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.
7.) Reach is nice, but frequency sells. Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three- times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.
8.) Radio’s targeted advertising sells. Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.
9.) You’re always on the front page with radio. With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
10.) Radio is an active medium in an active society. Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!